founding story
Flora Vera Labs is the first brand to formulate products using floral adaptogens – beautiful but powerful flowers known for their own natural resilience, ability to adapt & even strengthen against daily stressors.
OUR VALUES
INTENTIONAL INNOVATIONS
Each product is intentionally formulated with potent petals enhanced by an innovative delivery system to amplify their own natural therapeutic power to create high-performing Functional Flowers.
REAL RESULTS
Utilizing nature's most powerful flowers latest advancements in absorption technology, we deliver real results you (and your skin) can feel confident with.
BEAUTY FOR BETTERMENT
We are equally passionate about flowers as the animals that share the same space. We donate 2% of each purchase to rescue & protect our most vulnerable creatures through action, advocacy and education.
“I believe beautiful, healthy skin empowers women to be their most confident and powerful self”
- Gigi, Flora Vera Labs Founder
our founder
Flora Vera Labs was developed by the vision of founder and industry pioneer, Wendy May (lovely known as Gigi to her friends and family) and her own desperation to find solutions to a lifelong struggle with acne and problematic skin. She turned to therapeutic flowers leading to the discovery of floral adaptogens and their amazing natural abilities to rebalance, restore and rejuvenate skin cells with visible, lasting results.
Her obsession with flowers and their amazing natural healing abilities began as a child in her family's organic gardens in rural Maine where she helped her Sicilian grandmother formulate floral remedies for various skin conditions. It is on these same 240-acre fields that she became one of the first female farmers in the US to cultivate her own floral adaptogen, organic flower.
With her own accomplished career in medical science and biochemistry, Gigi partnered with a team of trained scientists, clinicians and industry experts to develop the first collection of floral adaptogenic skincare - products that use the healing power of floral adaptogens with proprietary technology to keep skin healthy, soft & radiant.
